Psychological Factors - A person's state of mind when they are approached with a product will often determine how they feel not only about the item itself but the brand as a whole.Personal Factors - These may include someone's age, marital status, budget, personal beliefs, values, and morals.Social Factors - Elements in a person's environment that impact the way they see products.It can also be defined by their associations, their religious beliefs or even their location. Cultural Factors - Culture is not always defined by a person's nationality.Let’s take a closer look at each of these factors. When put together in any number of combinations, the likelihood increases that someone will connect with a brand and make a purchase. Taken separately, they may not result in a purchase. What are the major factors that influence consumer buyer behavior?Ī variety of factors go into the consumer buyer behavior process, including cultural, social, personal, and psychological factors. There are several factors that affect this type of behavior.Ĭlick here to get a free, custom report for your business about consumer buying behavior. It is valuable for businesses to understand this process because it helps them better tailor their marketing initiatives to the marketing efforts that have successfully influenced consumers to buy in the past. This process may include consulting search engines, engaging with social media posts, or a variety of other actions. So what drives that behavior? And how do you capture and then replicate that lightning-in-a-bottle moment when a potential customer turns into a buyer? This blog will dive into what consumer buying behavior is, what influences it, and what the different types of buyers are.Ĭonsumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. Web campaigns, video and print ads, social media campaigns, and branding seem to converge as the consumer finally feels a connection to a product and makes a purchase. Retailers spend billions of dollars every year trying to generate that feeling in their customers. We have all experienced the moment when we walk into a store and see something that we just have to have.
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